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My toothpaste doesn't foam up!


This is perfectly normal when you use a natural toothpaste. Conventional toothpastes will produce a generous foam, but that's because they contain synthetic surfactants – so the foam is actually anything but natural. The amount of foam is not an indicator of how well the toothpaste will clean your teeth. It's the same with our shampoos. Foaming agents and surfactants are responsible for producing a foam or lather, but they don't have any cleaning effect.

For as long as you have toothpaste on your toothbrush when you start to brush, and your teeth feel nice and smooth afterwards, then you can rest assured that your teeth are clean. If you're bothered by the lack of foam, it's for psychological reasons only!

With use and over time, your toothpaste will lose its hardness. If you feel there isn't enough toothpaste in your mouth, simply rub your toothbrush over it again. 

When we created this toothpaste, we were very clear about what we wanted (and did not want!), so there are no ingredients in it that are there to produce a generous foam. People are used to toothpastes producing a foam if they always buy conventional toothpastes in a tube. 

Plus, because you only use a small amount of toothpaste each time you brush your teeth, you'll save money!