History

LAMAZUNA? WHAT'S THAT?

The story of Lamazuna Lamazuna is a brand that's been reducing waste in your home since 2010!

From solid cosmetics that enable you to avoid plastic bottles, to sustainable and durable accessories (such as our Oriculi – an eco-friendly alternative to cotton buds), we have a whole range of solutions to help you live a more environmentally friendly life! There's a story behind these products.

Perhaps you're already familiar with it? Laëtitia, the founder of Lamazuna, tells us more… "The story of the Oriculi goes back to my childhood. My mum wouldn't allow anyone to use cotton buds at home because, apparently, they could cause earwax to build up. So instead, we would take a toothpick, cut off the sharp end, and roll a small amount of cotton fabric around the tip. It wasn't something you could do very quickly, so we didn't do it very often, but our ears were all the better off for it! When I became a teenager, it was time to think about deodorants. I didn't really need one much, but it would be "so embarrassing" if I didn't put deodorant on in the changing rooms after PE lessons! But Mum didn't want us to use deodorants either, because it was said that antiperspirants could trap toxins inside the body and might increase your risk of breast cancer. So I went and bought one secretly and hid it in the back of my wardrobe. (Mum, if you're reading this, do you remember the shelf where my T-shirts were?) It wasn't that I wanted to go against her.

It was just that I didn't see how it could be possible that stores sold products that were harmful to our health. If they really were, surely other people (not just my mum) would know about it, and those products wouldn't be allowed to be sold! I'd never have thought that years later, I'd be creating my own natural, organic deodorant, or the Oriculi!" Lamazuna has grown a lot since then, but it's been a long journey to get this far.

Laëtitia has a few anecdotes to share with you about the history of Lamazuna. Read on and find out more!

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      Time for some introductions!

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      FROM A DAILY CHORE TO A LIGHTBULB MOMENT

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      A FRENCH BRAND WITH A GEORGIAN NAME!

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      LAMAZUNA GOES ONLINE

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      BUILDING THE BRAND BEYOND FRANCE

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      THE BIRTH OF HOLY

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      THE LAUNCH OF THE MENSTRUAL CUP

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      SELLING AT MARKETS TO GROW THE BRAND

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      ORICULI: A NAME INVENTED BY LAMAZUNA!

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      ZERO WASTE HOME, THE BOOK BY BEA JOHNSON, IS PUBLISHED

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      THE FIRST TREE PLANTATIONS

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      LAUNCH OF OUR FIRST SOLID COSMETICS

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      LAMAZUNA JOINS INSTAGRAM

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      THE COP 21 IN PARIS: THE MOMENT EVERYTHING CHANGED

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      THE FIRST TWO LAMAZUNIANS ARE HIRED!

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      THE LAMAZUNA WORKSHOP-STORE OPENS IN PARIS

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      SUPPORTING NGOS AND CHARITIES

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      THE ADVENTURES OF ULYSSE!

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      THE TOUR DE FRANCE!

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      FROM 0 TO... 12!

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      THE ECO-SITE PROJECT

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      FROM PARIS TO THE DRÔME REGION

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      A PRICE REDUCTION FOR OUR SOLID COSMETICS

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      45 EMPLOYEES AT OUR OFFICES IN THE DRÔME!

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      ZERO-WASTE WORKSHOPS... FOR CHILDREN!

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      10 YEARS OF LAMAZUNA!

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      MORE PROJECTS TAKE SHAPE

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      NEW GOALS AND COMMITMENTS